Knowing at what temperature to store and serve wine is important, but not all wines are created equally. Serving wine by its type is important to the integrity of the wine and for it to be enjoyed the way it is meant to be consumed. Customers can vary from the novice drinker to a wine expert.Read More
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Filtering by Category: Beverage Education
written by Eric Leckey, Sales Manager/ Sommelier/ WSET/ CSW
Tips from a certified sommelier on how you can maximize profits within organized wine list.Read More
What are the benefits of serving draft beer versus bottled beer? When stored properly, kegs enhance the integrity of the beer by ensuring freshness and allowing the natural flavors to shine through. Kegs also limit the beer's exposure to light and fluctuating temperatures, as well as help monitor when the beer was received. Below are some tips and techniques to properly store draft beer.Read More
Are you looking for ways to expand your cocktail menu this summer but don't feel you can because of your liquor license? Stock up on RJ Boone and RJ Boone Cinnamon to compete with your competitors! RJ Boone and RJ Boone Cinnamon are fermented spirits that are available to be bought and served by Beer & Wine accounts. Use them as ingredients in cocktails where you would normally use traditional whiskey.Read More
Before the Cinco de Mayo celebrations begin, here's a couple of questions you should keep in mind before serving your beer selection this weekend. You wouldn't want to accidentally recommend a beer that's going to make your customer's meal taste even spicier if that's not what they want!Read More
The weather is warming up, Cinco de Mayo is just a week away, and if they haven't already, your customers are going to start placing their orders for tequila-based drinks even more than they used to. Before you stock up on your Cinco de Mayo essentials, take a minute to learn which tequila variety is best for mixed drinks and which are best for drinking straight.Read More
In today's world, it's not enough anymore to only have a page on Yelp that customers, new or returning, can reference when checking out your business. Companies, no matter how small, need to have an easy-to-navigate website customers can use to learn more about what the company has to offer. With social media and online services that make it easy to create a website, there is no reason why you shouldn't have your business online in one form or another. Here are some simple ways to get you started on competing with the big businesses in your area.Read More
Now that some of the warmer weather fruits are in season, it's time to start getting ready for sangria season! Here's what you need to know about which wines are best for creating this spring and summer staple!Read More
If you own any sort of business, especially a bar or nightclub, you'll know that when there's a flood of customers extra attention and quick work are necessary to keep things running smoothly. Businesses across the country are implementing a way to speed up cocktail service while at the same time preserving the quality their customers have come to expect from them. They've done this by serving draft cocktails!Read More
With St. Patrick's Day just a week away, businesses all around can expect a rise in all things Irish, especially Irish whiskey! So if you carry Irish whiskey, whether you serve it in cocktails, straight up, or right off the shelf, here's a guide to help you learn about the different styles of what monks once called the "water of life".Read More
We know there's more to running your business than getting creative with cocktail recipes and keeping up with trends. At the end of the day, even if you have the coolest drinks and the latest delivery services, if you aren't selling your drinks at the right price, you're going to have a bit of a headache. If you charge too much, customers will be put off from buying. If you charge too little, you decrease your profit margin, and may lose money in the long run. Because of this, we wanted to share some tools that will help you calculate an appropriate cost for your drink and calculate the pour cost percentage on your existing menu. Read on to explore these calculators.Read More
If you've lived in Southern California all your life, you'll notice that there's certain values that we hold. […] Paul Sanuinetti said to Bon Appetit, "don't care what anyone else thinks as long as what we're doing is good, and fun, and progressive." This can especially be seen in the drinks we make and prefer. If you own a restaurant, bar, or any other business in the beverage industry, you'll see that the best way to showcase your drinks and products is to emphasize certain things about it, like the freshness of the ingredients used and the unique-ness of it as well. So if you're interested in knowing what other people in Southern California are doing to attract customers, read on.Read More
Interested in maximizing your profits this Valentine's weekend? Implement a wine by the glass program at your business and reap in profits after the first glass served!
Starting a wine by the glass program at your business doesn't have to be a difficult task. Here's what you need to know to get started:Read More
One way to connect with your current customers and make your business even more appealing to new customers is to offer a delivery service. Nowadays, this doesn't mean that you have to hire your own delivery people. You can use existing apps on your phone to deliver directly to your customers instead, for a small percentage fee.Read More
If you're finding yourself in a position where you're not meeting as many new customers at your bar, restaurant, or liquor store, it may be because you're neglecting the latest demographic to reach their drinking age. The most recent generation to reach drinking age, or "Millennials", is noted to be the largest generation in terms of size, consisting of over 70 million people. Here's some tips on how to appeal to these customers by improving on what you're already doing and without losing your business's appeal to your older customers.Read More
As the year comes to an end, new year resolutions and goals are being made. Among these may be plans to become more organized, more successful, more cost-efficient, etc. To help those among you who have these on your resolution list, we've compiled a list of common errors made in the beverage industry that cost you in the short and long term and solutions to these problems.Read More
With whatever business you own, there are going to be slow-moving items. In the beverage industry especially, it's important to take note of which items are in need of replacing and which still have some life left in them. The last thing you need is to find out that you just sold a loyal customer some bad champagne on New Year's Eve.
To help you avoid those kinds of situations, we've compiled a guide to help you know the signs of a bad batch and small tips you can do to extend the life of your products.Read More
It's a common train of thought that the products that cost the most are what will spare you a day-after headache and will taste closer to liquid gold the most you shell out. Now, we're not here to prove anything wrong or right, rather than just clarify what exactly you're paying for when you decide to pay that heft price tag.
Simply put, here's what makes 'high end liqueur', or top shelf products, so high end.
Higher quality and/or specialty ingredients
- For products such as:
- Grapes for wine
- Freshly pressed sugarcane (instead of molasses) for rum
- For products such as:
Intricate distillation processes
- better distillation means less impurities in the products
- For products such as:
Celebrity endorsement and/or creation
It's easy to get into the mindset that the more money spent on a product, the better tasting it will be. The issue with this, however, is that everyone has their own preferences when it comes to drinks. Some will consider $5 wines to be the greatest drinks they've ever tasted and others will not hesitate to spend triple digits on the same type of product.
There are some disclaimers to be made when purchasing high end products, especially tequila and vodka. The more times a product is distilled, the lower the alcohol content will tend to be. Additionally, distilling a product more than a certain number of times will have no substantial effect on the taste or texture of the product.
In the end, it's all a matter of personal taste and what one thinks is worth it in the end.
For more information about what types of higher/lower end products we carry, contact us!
Hello, friends! The time of year is upon us where we start to scramble for last minute costumes for those upcoming themed parties. Now to spare you a night of minor embarrassment, we want to remind you of the differences between Halloween and Day of the Dead festivities, because the last thing you want is to go to your friend's Dia de los Muertos celebration dressed up as Harley Quinn.
Here's the breakdown...
The primary difference here is how much more personal day of the dead celebrations usually are compared to Halloween. For these celebrations, drinks are usually based on what the loved ones' favorites used to be and are then drank in honor of them. Costumes are not worn here, though sometimes faces are painted similar to the designs seen on sugar skulls.
Regardless, drinks and lively festivities play a big role in both holidays! To get ideas of which drinks work best for either event, check out our Monthly Features!
For those of you who work in the beverage industry, whether it be purchasing or bar-tending, knowing how long a bottle should last you is an important thing to know. While we all keep an eye out for expiration dates, you should know how many drinks that bottle is going to give you before going in. With the holidays around the corner, we made this little chart for you to keep handy so you know how big of a purchase you need to make for those busy weekends of yours.