By 2018, all millennials will be of legal drinking age. They are the new potential customers of liquor stores, and they create the largest customer base for the liquor and beer & wine market. Millennials are famous for their questioning and research skills due to growing up with high-tech devices and the Internet, so it is not easy to attract them. Here are a few tips to apply to your store to grab their attention.
As young people start drinking for the first time, they usually prefer flavored, easy to drink liquors. Fortunately, flavored drinks are not just limited to vodka like the old times. Beers, wines, even whiskeys have flavored versions in the market, creating a great product selection for beginners. Increasing the number of flavored alcoholic beverages in your liquor store is a perfect start for catching the attention of the millennials.
While beginners enjoy flavored products, the experienced drinkers of the older millennials are more into quality whiskeys, artisan spirits, and craft beers. Instead of buying big company liquors, they want to have a bond with the brand by learning their stories behind their production and success. Adding high-quality craft spirits to your product selection will definitely help expand your store's millennial customer base.
Friendly and Well-Educated Staff
As we mentioned earlier, most millennials do detailed research and comparison before they purchase anything. They will doubtlessly have questions about different products. Even if your millennial customers do not have specific questions, they might need direction and help to choose the perfect drink for themselves or loved ones. It is crucial for your staff to be friendly, helpful, well-trained and educated about the products you offer.
Nearly 36% of experienced millennial alcohol enthusiasts favor wine over other alcoholic beverages. Oftentimes, these customers will rely on you for recommendations. You have to be prepared to guide these customers to select the a suitable wine for them based on their taste preferences, pairings, and budget.
We are living in the age of the Internet and businesses without a social media presence unfortunately can not expect a huge success these days. You can start adapting to social media by creating your social media accounts one by one, and begin posting about your products.