With our 50th anniversary less than two weeks away, we wanted to take the time to share with you all a little bit about the history of Garvey Wholesale Beverage:
For nearly 50 years, Garvey Wholesale Beverage has been a family owned and operated company. Its founders, Fred and Rose Capriccio, first opened this company's doors in 1967 on Garvey Avenue in the city of Rosemead, California after taking over Valley Cash & Carry, which had been in operation for 15 years. Originally, GWB started as a satellite distributor to get product to farms and farmers markets. The company has, since then, expanded to become the premier Cash and Carry Beverage Wholesaler in California. The company moved to its current location on San Gabriel Blvd in 1997 to further service the expanding Southern California marketplace. Today, Fred's son, Phillip Capriccio, manages the day-to-day operations of the company with all three of his children, Anthony, Megan, and Nicholas, taking part in continuing the family business tradition.
We work hand in hand with beer, wine, and liquor distributors to ensure that specific products are on display year round, especially during the holiday season. Over the years, Garvey has even expanded its product line to better service the marketplace by adding soft drinks, juices, back bar items, and janitorial goods. Business is conducted seven days a week, so that we are better able to service and meet the needs of our customers. We employ a number of multilingual employees to accommodate the evolution of the Southern California broad market.
Our job doesn't just end with a simple sale. We see ourselves as part of the educational process for new items and line extensions to the local retailers. We know customers don't see a sales representative from the distributor on a normal basis and have difficulty meeting the "minimums" for delivery. Therefore, with our help, customers will be presented many of the new items we constantly see in the industry. We feel that providing this extra service has helped solidify long-term customer and distributor relations and loyalty. It is the long-term commitment to the industry and to our customers, as well as our customer's commitment to us, that has helped Garvey Wholesale Beverage grow to the company it is today.
To celebrate our 50 years of service, join us Tuesday, June 6, 2017, for refreshments, food, and more! To RSVP, visit our Facebook page or click here.