If you've lived in Southern California all your life, you'll notice that there's certain values that we hold. […] Paul Sanuinetti said to Bon Appetit, "don't care what anyone else thinks as long as what we're doing is good, and fun, and progressive." This can especially be seen in the drinks we make and prefer. If you own a restaurant, bar, or any other business in the beverage industry, you'll see that the best way to showcase your drinks and products is to emphasize certain things about it, like the freshness of the ingredients used and the unique-ness of it as well. So if you're interested in knowing what other people in Southern California are doing to attract customers, read on.
Fresh, year-round ingredients. Ingredients are especially important when selling to Southern California customers. Utilize the fact that there are so many different stores in the area that have a large selection of different kinds of fresh ingredients, especially produce. Other states may have to wait for something to come in season to utilize them in their drinks. In Southern California, we have everything relatively at our disposal.
Getting creative with drinks. The thing about living in an area with so many people is that there are so many different kinds of customers to attract and appeal to. Whether it's appealing to customers through novelty drinks or a specific ethnic theme, having a business in Southern California is a chance to get creative with your specialties and try new things out with your customers.
Design. Especially if you're on social media and encourage people to tag you in their photos, having drinks that are visually appealing is something that businesses in Southern California take into consideration. Having special garnishes, glassware, unique colors, and more is something that people in this city do take note of, aside from the quality of the drink itself, of course.
For more information, visit E.C. Gladstone's Bon Appetit article which focuses on how the L.A. cocktail scene, specifically, is different than other cities.