Inevitably, technology is changing our lives every second. Adapting to these new transitions is hard, but it is worthy of your time. The only way you can differentiate from your competitors is if you get familiar with new technology. One of the innovations that has a substantial effect on restaurant/bar businesses is the digital menu system. A detailed digital menu with interactive content can help you achieve your goals. Let’s take a more in-depth look at what benefits digital menus can bring to your business.
Short-Term Costs vs. Long-Term Costs
If you update your menu frequently, we can not emphasize enough how much you would save if you only pay the initial installation costs of your digital menus. Instead of wasting vast amounts of paper, digital menus not only helps you save on printing costs, but it also protects the environment.
Better Customer Service
“My waiter got all my order wrong, and now I have to wait another 30 minutes.”, “I certainly mentioned that I do not want olives in my salad, but my waitress brought a salad with olives.”, “I gave my credit card to the bartender like 20 minutes ago, and he did not bring it back yet.” All kinds of service related issues in your business will not repeat with a digital menu system. The responsibility of bringing wrong orders will not be on your employees anymore. Your customers will even be able to make changes in their orders on your digital menu system, and the kitchen will be notified immediately.
Offering Customers the Chance of Customizing Dishes
The best feature you can provide to your customers that will fit in your digital menu system perfectly is customized dishes. If you allow your customers to take out or add ingredients, it will become like an interactive little game for them to create their own, personalized dishes. Without the hassle to explain to the server all the changes they want, customers will be more than happy to try new tastes that they can imagine.
Updating Your Menu Becomes So Easier
After you set up a digital menu system, you will never have to think about extra costs when you want to add/remove items to/from your menu. You can make any changes with a single click, and it will be updated on all of the menus you have. You can even add content, flash games, and surveys to the system so that when your customers are waiting for their order, they will have the digital menu system to get entertained.
Let’s say you are trying out a new recipe or a cocktail and you would like to get as many customers to order that item. How about suggesting that item with certain meals or cocktails? This would be nearly impossible if your business does not have a digital menu system because your employees would not have enough time to list all of your suggested items to your customers. However, with a digital menu system, you can add your recommendations to any item, and spark customers' interest in trying out the pairing.
Feedback and Statistics
How many people ordered your most assertive plate? How many people preferred your most famous red wine? How much does your average customer spend time in your business? On which occasions are your craft beers consumed? All these and similar information can be easily and readily stored in your digital menu system daily, so that you get as many insights as you wish. More data & insight means that you can understand the needs of your customers better and that is the key to grow your business.