A new year is ahead with its unrevealed surprises, but these trends are expected to make a huge presence in 2018. Here are the 8 most important bar and restaurant trends that will help you grow your business next year.
Bar and restaurant fixed menus have started to evolve into BYO (Build Your Own) menus by offering customers a list of ingredients to build their meals and drinks. You can begin adapting to this trend by offering a few BYO options like a customizable bowl or a cocktail. Every customer has their own unique preferences, and appreciate the opportunity to be able to customize their food and drinks to their tastes.
Support From Technology
Whether it is your Yelp Business account, free Wi-Fi service, or the digital menu that you are planning to use, technology makes things more convenient for you to satisfy your customers. Based on surveys, Millenials and Generation Z pay attention to the technological aspects of businesses. Be curious and research about all possible technological improvements that you can apply to your business.
A Special, Unique, Visually Appealing Menu Item
Remember Starbucks’ unicorn themed Frappucino and how it ruled the social media for some time? Bars and restaurants usually have signature menu items through time, helping the business gain and maintain reputation. If you can create an irresistible-looking signature drink or a dish, marketing it will be easy and fun. As your unique menu achieves popularity, your business will be recognized by more potential customers.
Gluten Free and Vegan Options
Gluten-free and vegan dishes are not just trends, but they are crucial to a large population's lifestyle. Many customers are vegan or gluten-free due to health concerns, eating habits, or their own personal/religious beliefs. You should have at least a few gluten-free and vegan options on your menu to be prepared for this growing market. This will help you to expand your customer base.
Street Food Style
Street food is becoming more popular every year. With authentic tastes and fast service, food truck owners are living in the golden age for the last decade. You can put your own unique twist on traditional street foods such as corn dogs, gyros, or tacos with contemporary ingredients and delicious sauces.
For any type of business, customers are changing their preferences from the biggest, most famous brands to local, small businesses. They want to try new, fresh, unique food and drinks instead of having ordinary and bland tastes. Offering a selection of craft beers to your customers will make your business more trendy.
(Don’t forget to take a look at our craft beers with the best prices in town.)
Activism and Charity
Hope in humanity is not lost yet. Maybe the most heart touching trend of all is showing awareness in environmental and humanitarian issues, being sensitive to charity events, and organizing legitimate donation events. Showing that your business is involved in the community and social causes can create a better brand image for your business.
Handmade arts and crafts are becoming more valuable as we approach a more technological and visual era. When your customers step into your business, they will take in every aspect of the ambiance; everything from the furniture to the decor to the table settings. Try decorating your business with handmade, artsy and exotic pieces to create an inviting and pleasing aesthetic.