It is common for the beverage industry to be less crowded and less profitable compared to weekends. We all know the mood in the bars on weeknights can be low when there are only a few customers. So what can you offer your beloved customers on weeknights to create a more lively and inviting atmosphere? Preparing special theme nights is a great idea to start! Below are some great key points to consider before choosing a topic for your theme night: Know Your Customers Well
What do you observe about your customers? Do they prefer watching sports while drinking their favorite drink? Or do they have a passion for karaoke? Do they come to your place with their friends, or do they socialize and meet new people at your place? These kinds of important insights will make things easier when you have to decide on your theme night. You can even prepare quick and casual surveys to find out what kind of events your customers are interested in
Don’t Be Afraid To Be Creative
There are classic theme nights like “Karaoke Nights” and “Speed Dating Nights, ” but you don’t have to go with these ideas. You can be as creative as you want. If it is hard for you to come up with a brand new idea, you can twist the classic ones and give them your style. For example, if you are thinking about a karaoke night, you can spice it up with a karaoke contest where listeners can give contestants points. You can even prepare semi-finals and finals to create more excitement.
Use Social Media To Reach More People
You have a perfect idea for a theme night, and you know that if you don’t announce it through channels, a weeknight will bring fewer customers than you expect. The Instagram and Facebook “stories” feature is the strongest social media tool right now. You can create a very short video including your place and an attractive banner/sign with the date&time of your theme night. Adding up a decent promotion to your theme night and announcing it beforehand would also help you to get more customers. If you are ready for a bigger crowd, you can even invest your promotions with Facebook ads. Be mindful when you are doing the target audience settings of your post and don’t forget to change the age range starting to 21+.
Trivia nights never go wrong! The first step of organizing a successful trivia night is to attract local businesses and customers. If you encourage them to team up, it can help bring more groups of people to your bar and will make the event more competitive and exciting. A tempting reward would help make the trivia night more engaging. The host is also very important at a trivia night; it is a better idea to choose someone with impressive humor and public speaking skills.
People love to watch their favorite shows and games with a crowd. Fortunately, there are lots of options to watch on weeknights. You just have to anticipate what your customer base would like to watch at your place. You can create a poll to give your customers the chance to choose. You can combine this party with special promotions, discounts, and even special menu items which would also help you to make your announcement more attractive on social media.
Speed Dating Nights
When people are new to town, they are usually clueless about where to go for meeting new people, especially if they are single and looking for a new relationship. Surely, there are hundreds of online dating websites and apps but meeting people online is not everybody’s first preference. An old school speed dating night is just perfect for a theme night to attract new customers and get the crowd to socialize.
Prepare Your Cocktail Night
This theme night idea is great for cocktail enthusiasts and giving them a chance to combine whatever ingredient they choose sounds both fun and tasty. It is impossible for you to offer everything you’ve got so preparing a special ingredient & liquor menu for this exceptional night is crucial. Pricing is also very important for this theme night idea, so setting a fixed price depending on the number of ingredients used would make things easier. If this theme night becomes one of your regular weeknights, you can even make a tasting contest and add the most delicious cocktails to your original drinks menu.