Garvey Wholesale Beverage
"The Leading Cash and Carry in Southern California for over 50 years"
Garvey Wholesale Beverage is a family owned and operated company, which has been in business for over 49 years. Its founders, Fred and Rose Capriccio, first opened its doors in 1967 on Garvey Avenue in the city of Rosemead, California after taking over Valley Cash & Carry, which had been in operation for 15 years. Originally started as a satellite distributor to get product to farms and farmers markets, the company has, since then, expanded to become the premier Cash and Carry Beverage Wholesaler in California. The company moved to its current location on San Gabriel Blvd in 1997 to further service the expanding Southern California marketplace. Today, Fred's son, Phillip Capriccio, manages the day-to-day operations of the company with all three of his children, Anthony, Megan, and Nicholas, working at the company and continuing the family business tradition.
Garvey Wholesale Beverage is a Cash and Carry operation. The selling price of all goods is at the front line wholesale price. Garvey Wholesale Beverage does not employ any outside sales people nor does it sell to the public. All sales are strictly on a Cash and Carry basis. Garvey Wholesale Beverage is a liquor wholesaler with an 18-type license, the same type of license that distributors like Southern Wine and Spirits and Young's Market have. In addition, Garvey Wholesale Beverage services its Beer and Wine clients with a 17-type Beer and Wine wholesale license, the same as distributors like ACE, Haralambos, and Gallo Wine Company use.
Garvey Wholesale Beverage works hand in hand with beer, wine, and liquor distributors to ensure that specific products are on display year round, especially during the holiday season. Garvey has expanded its product line to better service the marketplace by adding soft drinks, juices, back bar items, and janitorial goods. Business is conducted seven days a week, so that customers' needs are always met. Garvey employs a number of multilingual employees to accommodate the evolution of the Southern California broad market. The laws governing all other major distributors also apply to Garvey Wholesale Beverage. The company is required to post all prices with the Alcoholic Beverage Control, regarding the sales of beer, wine, and liquor in the State of California. In addition to this, all retail customer locations and licenses are verified with ABC before any alcoholic beverages are sold to them.
Garvey Wholesale Beverage's job doesn't just end with a simple sale. All employees see themselves as part of the educational process for new items and line extensions to the local retailers. Customers don't see a sales representative from the distributor on a normal basis and have difficulty meeting the "minimums" for delivery. Therefore, with the help of Garvey Wholesale, these customers will be presented many of the new items we constantly see in the industry. Garvey feels that providing this extra service has helped solidify long-term customer and distributor relations and loyalty. It is the long-term commitment to the industry and to their customer that has helped Garvey grow to the company it is today.